Company brands (company names) are their trade names. In this way they will not be confused with other companies. There is a difference, for example, between a company brand and a trademark. Trademarks indicate only goods or services provided by the company. Examples of company brands include the name of the company and the business name under which the merchants conduct their business. However, company brands do not represent registered rights. The protection emerges by the use of the name that can be properly proved. In addition, the protection only extends to the area of economic activity. If the company name is used by an unauthorised user, he can be demanded to cease and desist. The intentional misuse of corporate brandshas recently increased significantly. To prevent from possible damage to their image, companies should immediately take action against the violators. To enforce your claims in case of doubt, you should consult a qualified lawyer, who will provide assistance in protecting your company’s brand even before any damage is caused.