Trademarks have become part of our daily lives. They are used to identify products and services. Certain trademarksare associated with a specific performance and quality of products. Trademarks can and do represent a substantial asset for the company. The best possible way to protect a trade mark is to register it. The registration protects the holder against the use of the mark by third parties. In Germany, the protection period is 10 years. Prolongation of protection is possible on expiry of this term. In case of no prolongation, however, the protection expires and the trademark is deleted from the register of trademarks. Protection of the trademark can also be extended almost worldwide in the form of a European Community (EU) trademark or an Internationally Registered (IR) trademark. In view of the rapid advance of globalization necessary measures should be taken in advance. A lawyer practicing in the field of trademarks can develop comprehensive solutions to provide best possible protection of your trademark.